Ford plans to try to revamp there luxury brand lincoln to entise younger buyers. ford plans on releasing 7 new lincolns within the next 4 years. Lincoln is not doing to well as it is most popular to people around the age of 66. Ford has around 270 mercury lincoln dealers and most companies need to rely heavily on the mercury's for more than half there sales. Unfortunately at the end of the year ford is trying to phase out its mercury lines which will take a toll on these dealers.
By adding lots of new gizmos like touch screen navs and nice interior as well as sexier exterior, ford is trying to revamp the Lincoln.
In my opinion because ford is trying to make the lincoln compete with luxury brands like BMW and lexus, they are going to need to make there cars look very sexy, be very quick, and have lots of gizmos, and be less expensive but have models that get pricey. I think that some people like to drive expensive cars for the purpose of driving an expensive car.
http://finance.yahoo.com/news/Ahead-of-the-Bell-Ford-maps-apf-630632207.html?x=0
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